Lonely is New Zealand based design house that celebrates the individuality, freedom, and lifestyle of all women.

Lonely's design ethos is all about inclusivity. From their marketing to their sizing, they rejoice women of all shapes, colors, ages, and sizes. Fostering a sense of positive body image and freedom of expression, they dismiss traditional marketing of lingerie, using the women who wear it for inspiration.

Lonely is also committed to a process that puts people and planet first. They work closely with their suppliers and makers, and consider them part of their Lonely family. They love to help create great places for them to work and visit them regularly, ensuring ethical standards and guidelines are maintained.

Lonley continually looks for ways to better their products, to support and uphold their partners who produce them, and minimize their impact on the earth. They see this as a constant work in progress and always strive to improve.

In 2017, they gained accreditation from Child Labour Free, an external organization which works to detect risks of child labour and other labour infringements in various layers of the supply chain. As part of the accreditation process, full audits were completed at all of Lonely's manufacturers by third party inspection teams.

The CLF principles go beyond minimum legal requirements, ensuring fair and safe standards across areas including; child labour, working hours, wages and benefits, labour practices, health and safety, hygiene and waste management, and environmental impact.
Lonely Lieke black floral lace bra with strappy detail, front view, on model


Lieke Underwire Bra


32C 32D 32DD 34C 34DD 34E 36B 36C 36D 36DD 36E 38B 38C 38D 38DD
Lonely Lieke black floral lace high waist brief, side view, on model


Lieke High Waist Brief


Lonely Misha Underwire Plunge Bra in white lace, front/side view shown on model in matching high waist brief


Misha Underwire Bra


32B 32DD 34C 34D 34DD 34E 36B 36D 36E 38B 38C 38D 38DD
Lonely Misha High Waist Thong in sheer white lace, front/side view on model in matching underwire bra


Misha High Waist Thong


Lonely Delilah Black Sheer lace high waist brief underwear On sale


Delilah High Waist Tenga

$45.00 $65.00

Lonely Delilah Underwire Bra in Sheer Black Lace On sale


Delilah Underwire Bra

$73.00 $105.00

32B 32C