The Underargument

Playing on words with undergarment and argument, the underargument advocates the power of individuality and arguing against the norm.

 

The Underargument Trust Your Gut triangle bra in midnight blue sheer tulle with mustard yellow trim, shown with matching high waist brief, side view on model On sale
Only 1 left!

The Underargument

F*ck Perfection Demi Bra

$170.00

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The Underargument Unique Is The New Normal soft wireless bralette, in navy blue embroidered mesh and velvet trim, front view shown on model On sale
Only 1 left!
The Underargument Adulting Isn't A Crime sheer ivory mesh longline underwired bra with black, sienna and mustard striped elastic trim. Side view, on model On sale

The Underargument

Adulting Isn't A Crime Longline Bra

$70.00 $140.00

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The Underargument sheer ivory mesh and striped elastic "Settling is not boring" thong, front/side view on model doing backbend in the matching longline bra On sale
The Underargument Made in Kindness Low Rise Thong in Sienna/terra cotta red mesh with lace applique, shown flat on plain white background On sale
The Underargument When One Door Closes...thong in midnight blue sheer tulle with mustard yellow trim, on model in matching triangle bralette, side view On sale
Only 1 left!

As the founder, Maïna Cissé often says, the world did not need a new lingerie brand. But using a product that's so close to our skin as a medium reminding us daily to embrace everything that is us made a lot of sense to her.

 

This is how in 2015, she set to start a platform that would be both a content site sharing authentic inclusive stories and an empowering lingerie brand.

 

Each collection (the first one came out in 2018) is an argument against the norm. Each lingerie piece is named and labelled after an empowering quote to remind the wearer to embrace their individuality.

 

These underarguments come to life through the collections but also through the stories of the women who vulnerably volunteer to share their life experience.

Lingerie used to and still has an empowering and therapeutic effect on the desiner. She hopes that the underargument, both through the lingerie and the content shared, will take you on a journey that will have the same beneficial effects on you. Hopefully, through embracing your individuality, you find and fulfill your purpose because the world needs your unique gifts to become a better place.
 

Read more of Maïna's insightful vision and more about the brand on our blog, here