The name Supernatural is inspired by the magical power and beauty that all women possess. This shop and its carefully curated selection of lingerie products celebrate and reflect you in all of your many divine feminine facets.
The shop was founded at the convergence of innovative lingerie design, fashion, mysticism, and feminism. The shop’s founder, Carlie Quezada, had a hard time finding special and wearable undergarments that were made by skilled craftswomen at a fair wage, and also weren’t manufactured in a wasteful or environmentally harmful manner.
After living in Paris briefly, and traveling frequently to other major US cities, she discovered a whole wide world of small, independent designers who were making beautiful lingerie in more modern styles (not too lacy and girly) and using innovative methods (like utilizing recycled rather than new nylon — an especially polluting fabric that most lingerie is made of — and small-run, made-to-order production, to thoughtfully using natural materials and skin safe dyes) to produce exceptionally beautiful items for everyday luxury.
After collecting these items directly from designers and other small retailers for years, Quezada began to dream of bringing these items to the women of the metro Detroit area. As a very amateur astrologer and student of Tarot, she also began to more fully appreciate and harness the awesome power of femininity and the need for women to support each other rather than compete with one another in the way we’ve been conditioned by the patriarchy.
We all have unique and beautiful bodies, and Quezada’s sincere wish is that women will find something at Supernatural that makes them feel ready to stand in their power as they are — which is beautiful and powerful — nipples and stretch marks and all! That is to say, Supernatural does not and will never carry anything that makes women’s bodies conform to a Barbie-like shape. Tiny boobs, big boobs, flat buns, cellulite…we honor it all without trying to alter it, because marks on the body reflect the experience of the woman.