In 2003, immaculate conception brought the people of Belgium La Fille d’O. Mother of the brand, Murielle Victorine Scherre felt that women needed something new to worship, her role models were not being represented in fashion or on social media.
The process of making La Fille d’O garments is a holy one. Items are made to order to reduce overstock, techniques using minimal water & ink are executed, only two collections are made each year, making each La Fille d’O item the holy grail of lingerie. Murielle’s designs have gained her and her brand a cult like following, and in return her devout followers are provided with repair service so their favorite undies can have an eternal life. Morals are also very important to La Fille d’O, La Fille d’O keeps design, production and resources close, eliminating unfair trade & unnecessary transport costs. Unorthodox designs and divine craftsmanship of La Fille d’O has us praising the heavens.